Rick Bisio, author of the book, The Educated Franchisee, was recently interviewed. When asked if buying a franchise during difficult economic times was a good idea or a bad risk, he said, “History has shown that strong performers tend to take advantage of downturns in the economy, and buying a franchise is one of the top ways to come out a winner.”

Rick went on to explain the advantages of buying a franchise as opposed to starting a new business. “When you join a proven franchise opportunity you are handed a tested, proven business model, up-front training, tools for success including computer programs and equipment, sales materials, employee manuals, job descriptions and more. The franchisor will offer extensive on-going support for a rapid start-up.”

According to Bisio, these are just a few of the factors that make franchise ownership much easier than starting a business from scratch. Rick said, “Bankers know this, so even in a weak economy, they are more willing to offer loans for franchise purchases.”

Rick also made another great point. “If you’re looking at a franchise opportunity that requires offices or manufacturing space, now is the time to act! Property values are down and owners are motivated, so you can lease or buy space at lower rates than anyone has seen in years.”

Rick explained that in a weak economy, quality employees are easier to find. “If you are one of the talented, quality employees who has recently lost your job because of a tough economy, this is the ideal time to buy a franchise business and put yourself in the driver’s seat,” Rick said as the interview was concluded.

Besides being a noted author, Rick Bisio is a franchise consultant who is dedicated to franchising through the sharing of knowledge. His objective is to create educated franchise buyers who have clearly defined objectives and are able to recognize the right, or wrong, franchise when they see it. To learn more about franchise ownership and to purchase his book, The Educated Franchisee, at a discount, visit http://www.educatedfranchisee.com