Franchising and Licensing Association (FLA) Singapore invited Astreem Corporation to present on “How to Market Your Franchise & Develop Your Master Franchise Structure”. The seminar was held at the National Library Board on 29th May 2008. Attendees were invited by FLA and are mainly from companies that are intending to go into franchising, already franchising and want to go international and a few that are already franchising overseas. The speakers who presented in the seminar were Felipe Matibag, Senior Consultant of Astreem and Hsien Naidu,

Director and Founder of Astreem. Topics covered in the seminar were:
- Basic principles of international franchising
- Checking readiness to franchise overseas
- Developing the rules of engagement
- Determining sources of revenue and fee structure
- Preparing financial models
- Setting up the Master Franchise operations
- Marketing your franchise

Felipe Matibag, Senior Consultant of Astreem believes that the seminar was very helpful in spreading the gospel of international franchising. “There are many well-established local franchises that will be very successful overseas and they need to see the benefits of doing it and the processes involved. Most of our Asian neighbours view Singapore as a very good source of franchised brands to grow in their respective countries. One reason is that they consider Singaporean brands to be at as good as successful US and European brands yet less expensive and more suited to the Asian taste.”

“To build a successful franchise chain, you must be a relentless brand builder and self-promoter. You need a clear brand image, a powerful brand message and a strategy for communicating it to the world,” stated Hsien Naidu, Founder and Director of Astreem.

About Astreem Corporation

Astreem Corporation is a boutique franchise consulting company that specialises in helping business owners to grow their business through franchise development, marketing and business matching locally and overseas. “Our mission is to empower business owners to maximise the full potential of their businesses by bringing them the power to duplicate their key success business processes to ensure continuous growth and development” says Hsien Naidu, Founder and Director of Astreem.

Astreem offers dynamic programs and strategies aimed at growing different businesses, ranging from franchising to licensing, dealerships to distributorships. We offer complete programs which help in developing various business models, covering strategy, strategic and tactical marketing, public relations, legal advice and business brokering. Astreem is a member of with International Enterprise (IE) Singapore, SPRING Singapore, Association of Small and Medium Enterprises (ASME), Enterprise Development Centre (EDC) and Franchising and Licensing Association (FLA) Singapore.